MidemNet 2010 | Conversation with Pharrell Williams
Courtesy of MidemNet 2010
MidemNet 2010 Conversation with Pharrell Williams
Artist and über-producer Pharrell Williams took to the stage at MidemNet, for an interview conducted by Cornerstone co-CEO Rob Stone. The topics: how artists can engage their fans in the digital era, and the potential of musicians and brands joining forces. To paraphrase the N.E.R.D. song: you can't be him, he's a rock star! But what has he got to say?
He's under the weather, but still appearing. "Everybody knows how important MIDEM is to our industry," he says. Which is nice. It should also be noted at this point that he has amazing shoes on - big multi-coloured Nike snowboarding boots.
He kicked off by talking about his approach to music, and the fact that "I don't wanna repeat myself - I want to be the curator of a new experience every time somebody hears a new record... You allow different instinct to speak up and lead you."
Williams is also an entrepreneur, working with a host of brands and companies on non-music projects - everything from endorsing whiskey to investing in bicycle firms. Luckily, he says he has a team to tell him when he's in danger of overstretching himself. "It doesn't mean 'okey-doke' characters - it's people who challenge me... A good idea is literally just that until you have a good team to help you manifest and bring it to fruition." (MIDEM(Net)Blog, 2010)
MIDEM(NET)BLOG.(JANUARY 23, 2010). Conversation with Pharrell Williams. Retrieved October 29, 2010, from http://midemnetblog.typepad.com/midemnet_blog/2010/01/live-post-conversation-with-pharrell-williams.html
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